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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill,
Call Number
HF5823 B427 2007
Location
Central Library
Nong Khai Campus Library
Management Library
MBA Library
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Integrated marketing communications in advertising and promotion /
Author
Shimp, Terence A.
Published
Thomson,
Call Number
HF5415.123 S556 2007S
Location
Nong Khai Campus Library
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