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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill/Irwin,
Call Number
HF5823 B427 2001
Location
Pharmaceutical Sciences Library
Nong Khai Campus Library
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Sales promotion essentials : the 10 basic sales promotion techniques ... and how to use them /
Author
Schultz, Don E.
Published
NTC Business Books,
Call Number
HF5438.5 S387 1998
Location
Pharmaceutical Sciences Library
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