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Advertising communications & promotion management /

Author

Rossiter, John R.

Published

McGraw-Hill,

Call Number

HF5821 R835A 1996

Location

MBA Library

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Forensic marketing : optimizing results from marketing communication : the essential guide /

Author

Barrett, Gavin.

Published

McGraw-Hill,

Call Number

HF5415.123 B274 1995

Location

MBA Library

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Kleppner's advertising procedure /

Author

Russell, J. Thomas.

Published

Prentice-Hall,

Call Number

HF5823 K64 1999

Location

MBA Library

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business /

Author

Raphel, Murray.

Published

HarperBusiness,

Call Number

HF5415.5 R217 1995

Location

MBA Library

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Found: 4 Titles

Advertising communications & promotion management /

Forensic marketing : optimizing results from marketing communication : the essential guide /

Kleppner's advertising procedure /

Up the loyalty ladder : turning sometime customers into full-time advocates of your business /

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