OPAC : Khon Kaen University Library

Found: 15 Titles

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Aaker on branding : 20 principles that drive success /

Author

Aaker, David.

Published

Morgan James Publishing,

Call Number

HD69.B7 A111 2014

Location

MBA Library

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Brand love is not enough a theory of consumer brand relationships in practice /

Author

Blackston, Max.

Published

Taylor and Francis,

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Author

Aaker, David A.

Published

Free Press,

Call Number

HD69.B7 A111B 2004

Location

MBA Library

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Brands and Cultural Analysis

Author

Berger, Arthur Asa,

Published

Springer International Publishing : Imprint: Palgrave Pivot,

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Building a storybrand : clarify your message so customers will listen /

Author

Miller, Donald,

Published

HarperCollins Leadership, an imprint of HarperCollins,

Call Number

HF5415.1255 M647 2017

Location

MBA Library

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Building brand evangelism through social media micro-influencers : a case study of cosmetic industry in Thailand /

Author

Kanyawee Pornsrimate.

Published

Doctor of Business Administration, Graduate School, Khon Kaen University,

Call Number

HF K16 2020

Location

Central Library

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Building customer-brand relationships

Author

Schultz, Don E.

Published

M.E. Sharpe,

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Consumer brand relationships : meaning, measuring, managing

Author

Fetscherin, Marc,

Published

Palgrave Macmillan,

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Consumer-brand relationships : insights for theory and practice

Published

Routledge,

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Fantastic designs in the store : an overall guideline for designers and store owners on corporate identity, visual identity and interior design /

Published

Artpower,

Call Number

NK2195.S89 F216 [2017]

Location

Architecture Library

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Handbook of brand relationships

Author

MacInnis, Deborah J.,

Published

M.E. Sharpe,

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International brand strategy : a guide to achieving global brand growth /

Author

Duffy, Sean.

Published

Kogan Page,

Call Number

HF1416 D858 2021

Location

Nong Khai Campus Library

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Store brand image design /

Published

Design Media Pub.,

Call Number

HF5415.1255 S884 2012

Location

Architecture Library

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The mediating role of customer satisfaction between brand advocacy and its antecedents : case of hotels in Thailand's mice city /

Author

Pimchanok Phulongpia.

Published

Master of Business Administration Thesis in Marketing, Graduate School, Khon Kaen University,

Call Number

HF P644 2020

Location

Central Library

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Winning in service markets : success through people, technology and strategy /

Author

Wirtz, Jochen.

Published

World Scientific,

Call Number

HD9980.5 W799 2017

Location

Nong Khai Campus Library

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Found: 15 Titles

Aaker on branding : 20 principles that drive success /

Brand love is not enough a theory of consumer brand relationships in practice /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Brands and Cultural Analysis

Building a storybrand : clarify your message so customers will listen /

Building brand evangelism through social media micro-influencers : a case study of cosmetic industry in Thailand /

Building customer-brand relationships

Consumer brand relationships : meaning, measuring, managing

Consumer-brand relationships : insights for theory and practice

Fantastic designs in the store : an overall guideline for designers and store owners on corporate identity, visual identity and interior design /

Handbook of brand relationships

International brand strategy : a guide to achieving global brand growth /

Store brand image design /

The mediating role of customer satisfaction between brand advocacy and its antecedents : case of hotels in Thailand's mice city /

Winning in service markets : success through people, technology and strategy /

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Found: 15 Titles

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