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How to create products and services customers want. Get started with... : Value proposition design /
Author
Osterwalder, Alexander.
Published
John Willey & Sons,
Call Number
HF5415.5 O85
Location
MBA Library
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Product plus : how product + service = competitive advantage /
Author
Lovelock, Christopher H.
Published
McGraw-Hill,
Call Number
HF5415.5 L911 1994
Location
MBA Library
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Services marketing : integrating customer focus across the firm /
Author
Zeithaml, Valarie A.
Published
McGraw-Hill/Irwin,
Call Number
HD9980.5 Z48 2013
Location
MBA Library
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The brave new service strategy : aligning customer relationships, market strategies, and business structures /
Author
Gutek, Barbara A.
Published
AMACOM,
Call Number
HD30.28 G983 2000
Location
MBA Library
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market /
Author
Treacy, Michael.
Published
Addison-Wesley Pub. Co.,
Call Number
HF5415.5 T784 1995
Location
MBA Library
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The next CMO : a guide to operational marketing excellence /
Author
Mahoney, Peter.
Published
Archway Publishing,
Call Number
HF5415.13 M216 2020
Location
MBA Library
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