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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill,
Call Number
HF5823 B427 2007
Location
Central Library
Nong Khai Campus Library
Management Library
MBA Library
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Beyond buzz : the next generation of word-of-mouth marketing /
Author
Kelly, Lois,
Published
AMACOM,
Call Number
HF5415.123 K29
Location
Central Library
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Herd : how to change mass behaviour by harnessing our true nature /
Author
Earls, Mark.
Published
John Wiley & Sons,
Call Number
HF5415.123 E12
Location
Central Library
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Integrated advertising, promotion, and marketing communications /
Author
Clow, Kenneth E.
Published
Prentice Hall,
Call Number
HF5415.123 C648 2007
Location
Central Library
Management Library
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Integrated marketing communications in advertising and promotion /
Author
Shimp, Terence A.
Published
Thomson,
Call Number
HF5415.123 S556 2007S
Location
Nong Khai Campus Library
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Marketing communications /
Author
Egan, John.
Published
Thomson,
Call Number
HF5415.123 E28
Location
Central Library
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