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Advertising campaign strategy : a guide to marketing communication plans /
Author
Parente, Donald E.
Published
Thomson/South-Western,
Call Number
HF5837 P228 2006S
Location
Central Library
Nong Khai Campus Library
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Beyond the mission statement : why cause-based communications leads to true success /
Author
Armstrong, Jim.
Published
Paramount Market Publishing,
Call Number
HF5415.123 A736
Location
Central Library
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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
Author
Allen, Debbie,
Published
McGraw-Hill
Call Number
HF5415.123 A425
Location
Central Library
Nong Khai Campus Library
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Customer message management : increasing marketing's impact on selling /
Author
Riesterer, Tim.
Published
Thomson/South-Western,
Call Number
HF5438.5 R562
Location
Central Library
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