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āļ›āļĨāļēāđ€āļĨāđ‡āļāļāļīāļ™āļ›āļĨāļēāđƒāļŦāļāđˆ : āļāļĨāļĒāļļāļ—āļ˜āđŒāļžāļĨāļīāļāđ€āļāļĄāļāļēāļĢāļ•āļĨāļēāļ”āđ€āļžāļ·āđˆāļ­āļ•āđˆāļ­āļāļĢāļāļąāļšāđāļšāļĢāļ™āļ”āđŒāļœāļđāđ‰āļ™āļģ = Eating the big fish : how challenger grands can compete against brand leaders /
Author
āļĄāļ­āļĢāđŒāđāļāļ™, āļ­āļēāļ”āļąāļĄ
Published
āļ­āļĄāļĢāļīāļ™āļ—āļĢāđŒāļžāļĢāļīāđ‰āļ™āļ•āļīāđ‰āļ‡āđāļ­āļ™āļ”āđŒāļžāļąāļšāļĨāļīāļŠāļŠāļīāđˆāļ‡,
Call Number
HF5415.15 āļĄ265 2546
Location
Central Library
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āļŠāļ‡āļ„āļĢāļēāļĄāļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļē : 10 āļāļŽāļ—āļ­āļ‡āļ‚āļ­āļ‡āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļēāļŠāļ·āđˆāļ­āļ”āļąāļ‡ /
Author
āļ”āļēāđ€āļĨāļŠāļ‹āļēāļ™āđ‚āļ”āļĢ, āđ€āļ”āļ§āļīāļ” āđ€āļ­āļŸ
Published
āđ€āļ­.āļ­āļēāļĢāđŒ. āļšāļīāļ‹āļīāđ€āļ™āļŠ āđ€āļžāļĢāļŠ,
Call Number
HD69.B7 āļ”432
Location
Central Library
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Brand scape : āļ„āļīāļ”āđ„āļāļĨāđƒāļŦāđ‰āđāļšāļĢāļ™āļ”āđŒāđ€āļāđˆāļ‡ /
Author
āļ”āļĨāļŠāļąāļĒ āļšāļļāļ“āļĒāļ°āļĢāļąāļ•āđ€āļ§āļŠ
Published
āļāļĢāļļāļ‡āđ€āļ—āļžāļ˜āļļāļĢāļāļīāļˆ Bizbook,
Call Number
HD69.B7 āļ”143āļš
Location
Central Library
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āļāļēāļĢāđ€āļ›āļĢāļĩāļĒāļšāđ€āļ—āļĩāļĒāļšāļ„āļ§āļēāļĄāđ€āļŠāļ·āđˆāļ­āļĄāđ‚āļĒāļ‡āļ•āđˆāļ­āļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļēāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒāļ—āļĩāđˆāļĄāļēāļˆāļēāļāđ€āļ™āļ·āđ‰āļ­āļŠāļąāļ•āļ§āđŒāļ‚āļ­āļ‡āļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„ /
Author
āļŠāļīāļ™āļ§āļļāļ’āļī āļŠāļļāļ‚āļ­āđ‰āļ§āļ™
Published
āļāļēāļĢāļĻāļķāļāļĐāļēāļ­āļīāļŠāļĢāļ°āļ›āļĢāļīāļāļāļēāļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆāļĄāļŦāļēāļšāļąāļ“āļ‘āļīāļ• āļŠāļēāļ‚āļēāļ§āļīāļŠāļēāļāļēāļĢāļ•āļĨāļēāļ” āļšāļąāļ“āļ‘āļīāļ•āļ§āļīāļ—āļĒāļēāļĨāļąāļĒ āļĄāļŦāļēāļ§āļīāļ—āļĒāļēāļĨāļąāļĒāļ‚āļ­āļ™āđāļāđˆāļ™,
Call Number
HD āļŠ571
Location
Central Library
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āđ€āļ„āļĨāđ‡āļ”āļĨāļąāļš 8 CEO āļĢāļ°āļ”āļąāļšāđ‚āļĨāļ āļŠāļĢāđ‰āļēāļ‡āđāļšāļĢāļ™āļ”āđŒāļ”āđ‰āļ§āļĒāļ”āļĩāđ„āļ‹āļ™āđŒāđƒāļŦāđ‰āđ„āļ”āđ‰āđƒāļˆāļĨāļđāļāļ„āđ‰āļē = Design is how it works : how the smartest companies turn product into icons /
Author
āļāļĢāļĩāļ™, āđ€āļˆāļĒāđŒ
Published
āļĄāļ•āļīāļŠāļ™,
Call Number
TS171 āļ253
Location
Central Library
MBA Library
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āđāļšāļĢāļ™āļ”āđŒāđāļāđ‡āļ› : āļŠāđˆāļ­āļ‡āļ§āđˆāļēāļ‡āļĢāļ°āļŦāļ§āđˆāļēāļ‡āđāļšāļĢāļ™āļ”āđŒ : āđ€āļĢāļēāļˆāļ°āļ›āļīāļ”āļŠāđˆāļ­āļ‡āļ§āđˆāļēāļ‡āļĢāļ°āļŦāļ§āđˆāļēāļ‡āļāļĨāļĒāļļāļ—āļ˜āđŒāļ˜āļļāļĢāļāļīāļˆāļāļąāļšāļĻāļīāļĨāļ›āļ°āļāļēāļĢāļ•āļĨāļēāļ”āđ„āļ”āđ‰āļ­āļĒāđˆāļēāļ‡āđ„āļĢ! = The brand gap /
Author
Neumeier, Marty.
Published
Be Bright Books,
Call Number
HD69.B7 āļ™672
Location
Central Library
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Louis Vuitton āđ€āļ›āļīāļ”āļšāļąāļ™āļ—āļķāļ--āļāļĨāļĒāļļāļ—āļ˜āđŒāļŠāļĢāđ‰āļēāļ‡āđāļšāļĢāļ™āļ”āđŒ = The principle of Louis Vuitton /
Author
āļ™āļēāļāļēāļ‹āļēāļ§āđˆāļē, āļ‹āļīāļ™āļĒāļ°
Published
āļŠāļģāļ™āļąāļāļžāļīāļĄāļžāđŒ āļŠ.āļŠ.āļ—.,
Call Number
HD69.B7 āļ™442 2552
Location
Central Library
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100 āļŠāļļāļ”āļĒāļ­āļ”āđ„āļ­āđ€āļ”āļĩāļĒāļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āđāļšāļĢāļ™āļ”āđŒ = 100 Great branding ideas /
Author
āđāļĄāļ„āļ„āļēāļĢāđŒāļ•āļ™āļĩāļĒāđŒ, āļ‹āļēāļĢāļēāļŦāđŒ
Published
āđ€āļ™āļŠāļąāđˆāļ™āļšāļļāđŠāļ„āļŠāđŒ,
Call Number
HF5415.1255 āļĄ861
Location
Central Library
Nong Khai Campus Library
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Brand Positioning /
Author
āļāļąāļ™āļ•āđŒāļāļĻāļīāļĐāļŽāđŒ āđ€āļĨāļīāļĻāđ„āļžāļĢāļ‡āļēāļĄ
Published
āđ„āļ­āđ€āļ­āđ‡āļĄāļšāļļāđŠāļ„āļŠāđŒ,
Call Number
HF5415.15 āļ389
Location
Central Library
Management Library
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āļāļĨāļĒāļļāļ—āļ˜āđŒāļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāđāļšāļĢāļ™āļ”āđŒ = Strategic brand management /
Author
āļ§āļīāļ—āļĒāļē āļˆāļēāļĢāļļāļžāļ‡āļĻāđŒāđ‚āļŠāļ āļ“
Published
āđāļ›āļĨāļ™āļžāļĢāļīāđ‰āļ™āļ•āļīāđ‰āļ‡,
Call Number
HF5415.1255 āļ§582 2557
Location
Central Library
MBA Library
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āļŠāļĢāđ‰āļēāļ‡ "āļĒāļĩāđˆāļŦāđ‰āļ­"āđāļĨāļ°āļ­āļēāļŠāļĩāļžāļ­āļīāļŠāļĢāļ°āļ­āļĒāđˆāļēāļ‡āđ„āļĢāļ–āļķāļ‡āļˆāļ°āļĢāļ§āļĒ /
Author
āļ—āļĻ āļ„āļ“āļ™āļēāļžāļĢ
Published
āļĢāļīāļŠ,
Call Number
HD69.B7 āļ—234
Location
Central Library
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