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Consumer behavior & marketing strategy /
Author
Peter, J. Paul
Published
McGraw-Hill Irwin,
Call Number
HF5415.3 P478 2010
Location
Pharmaceutical Sciences Library
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Consumer behavior and managerial decision making /
Author
Kardes, Frank R.
Published
Prentice Hall,
Call Number
HF5415.3 K18 2002
Location
Pharmaceutical Sciences Library
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