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Found: 7  Titles

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Applied consumer behaviour /
Author
Evans, Martin J.
Published
Addison-Wesley Pub. Co.,
Call Number
HF5415.32 E92A 1996
Location
MBA Library

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Consumer behavior : buying, having, and being /
Author
Solomon, Michael R.
Published
Pearson Education,
Call Number
HF5415.32 S689 2013
Location
MBA Library

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Consumer behavior and marketing action /
Author
Assael, Henry.
Published
South-Western College Pub.,
Call Number
HF5415.3 A844 1995
Location
MBA Library

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Contagious : why things catch on /
Author
Berger, Jonah.
Published
Simon & Schuster Paperbacks,
Call Number
HF5415.153 B496 2016
Location
MBA Library

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Marketing metaphoria : what deep metaphors reveal about the minds of consumers /
Author
Zaltman, Gerald.
Published
Harvard Business School Press,
Call Number
HF5415.32 Z22 2008
Location
MBA Library

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Positive linking : how networks can revolutionise the world /
Author
Ormerod, Paul.
Published
Faber and Faber,
Call Number
HM741 O73 2012
Location
MBA Library

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Why she buys : the new strategy for reaching the world's most powerful consumers /
Author
Brennan, Bridget.
Published
Crown Business,
Call Number
HF5415.332.W66 B838 2009
Location
MBA Library

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