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Brand love is not enough a theory of consumer brand relationships in practice /

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Blackston, Max.

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Taylor and Francis,

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Building customer-brand relationships

Author

Schultz, Don E.

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M.E. Sharpe,

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Consumer brand relationships : meaning, measuring, managing

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Fetscherin, Marc,

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Palgrave Macmillan,

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Consumer-brand relationships : insights for theory and practice

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Routledge,

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Handbook of brand relationships

Author

MacInnis, Deborah J.,

Published

M.E. Sharpe,

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Found: 5 Titles

Brand love is not enough a theory of consumer brand relationships in practice /

Building customer-brand relationships

Consumer brand relationships : meaning, measuring, managing

Consumer-brand relationships : insights for theory and practice

Handbook of brand relationships

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