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Found: 7  Titles

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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill,
Call Number
HF5823 B427 2007
Location
Central Library
Nong Khai Campus Library
Management Library
MBA Library

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Advertising communications & promotion management /
Author
Rossiter, John R.
Published
McGraw-Hill,
Call Number
HF5821 R835A 1996
Location
MBA Library

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Contemporary advertising /
Author
Arens, William F.
Published
McGraw-Hill/Irwin,
Call Number
HF5821 A681C 2008
Location
Central Library
Management Library
MBA Library

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Forensic marketing : optimizing results from marketing communication : the essential guide /
Author
Barrett, Gavin.
Published
McGraw-Hill,
Call Number
HF5415.123 B274 1995
Location
MBA Library

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Kleppner's advertising procedure /
Author
Russell, J. Thomas.
Published
Prentice-Hall,
Call Number
HF5823 K64 1999
Location
MBA Library

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Marketing communications /
Author
Pelsmacker, Patrick de,
Published
Financial Times/Prentice Hall,
Call Number
HF5415.123 P392
Location
Nong Khai Campus Library
MBA Library

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business /
Author
Raphel, Murray.
Published
HarperBusiness,
Call Number
HF5415.5 R217 1995
Location
MBA Library

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