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CRM in real time : empowering customer relationships /
Author
Goldenberg, Barton J.
Published
CyberAge Books,
Call Number
HF5415.5 G618
Location
Central Library
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Customer relationship marketing : get to know your customers and win their loyalty /
Author
Stone, Merlin,
Published
Kogan Page in association with Marketing magazine,
Call Number
HF5415.55 S879 2000
Location
Central Library
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Handbook of CRM : achieving excellence in customer management /
Author
Payne, Adrian.
Published
Elsevier Butterworth-Heinemann,
Call Number
HF5415.5 P346
Location
Central Library
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Managing high-tech services using a CRM strategy /
Author
Blumberg, Donald F.
Published
St. Lucie Press,
Call Number
HF5415.5 B658
Location
Central Library
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The customer management scorecard : managing CRM for profit /
Author
Woodcock, Neil.
Published
Kogan Page,
Call Number
HF5415.5 W886
Location
Central Library
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