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Consumer insight : how to use data and market research to get closer to your customer /

Published

Kogan Page,

Call Number

HF5415.5 C758

Location

Central Library

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Customer relationship marketing : get to know your customers and win their loyalty /

Author

Stone, Merlin,

Published

Kogan Page in association with Marketing magazine,

Call Number

HF5415.55 S879 2000

Location

Central Library

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The customer management scorecard : managing CRM for profit /

Author

Woodcock, Neil.

Published

Kogan Page,

Call Number

HF5415.5 W886

Location

Central Library

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Found: 3 Titles

Consumer insight : how to use data and market research to get closer to your customer /

Customer relationship marketing : get to know your customers and win their loyalty /

The customer management scorecard : managing CRM for profit /

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