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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill,
Call Number
HF5823 B427 2012
Location
Central Library
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The handbook of strategic public relations and integrated marketing communications /
Published
McGraw-Hill,
Call Number
HM263 H236 2012
Location
Central Library
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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
Author
Alpert, Jed.
Published
McGraw-Hill,
Call Number
HF5548.32 A456
Location
Central Library
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