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Nudge : improving decisions about health, wealth and happiness /
Author
Thaler, Richard H.,
Published
Penguin,
Call Number
HB74.P8 T365N 2009
Location
Central Library
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Why she buys : the new strategy for reaching the world's most powerful consumers /
Author
Brennan, Bridget.
Published
Crown Business,
Call Number
HF5415.332.W66 B838 2009
Location
MBA Library
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