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Consumer behavior : buying, having, and being /

Author

Solomon, Michael R.

Published

Prentice Hall,

Call Number

HF5415.32 S689 2009

Location

Central Library
MBA Library

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Nudge : improving decisions about health, wealth and happiness /

Author

Thaler, Richard H.,

Published

Penguin,

Call Number

HB74.P8 T365N 2009

Location

Central Library

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Why she buys : the new strategy for reaching the world's most powerful consumers /

Author

Brennan, Bridget.

Published

Crown Business,

Call Number

HF5415.332.W66 B838 2009

Location

MBA Library

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Found: 3 Titles

Consumer behavior : buying, having, and being /

Nudge : improving decisions about health, wealth and happiness /

Why she buys : the new strategy for reaching the world's most powerful consumers /

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