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Advertising and promotion : an integrated marketing communications perspective /
Author
Belch, George E.
Published
McGraw-Hill,
Call Number
HF5823 B427 2007
Location
Central Library
Nong Khai Campus Library
Management Library
MBA Library
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Integrated advertising, promotion, and marketing communications /
Author
Clow, Kenneth E.
Published
Prentice Hall,
Call Number
HF5415.123 C648 2007
Location
Central Library
Management Library
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