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Managing customers as investments : the strategic value of customers in the long run /

Author

Gupta, Sunil,

Published

Wharton School Pub.,

Call Number

HF5415.55 G977

Location

Central Library

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

Author

Wreden, Nick.

Published

Kogan Page,

Call Number

HD69.B7 W944

Location

Central Library

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Found: 2 Titles

Managing customers as investments : the strategic value of customers in the long run /

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

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