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Advertising campaign strategy : a guide to marketing communication plans /

Author

Parente, Donald.

Published

Thomson/South-Western,

Call Number

HF5837 P228 2004

Location

Central Library

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Beyond buzz : the next generation of word-of-mouth marketing /

Author

Kelly, Lois,

Published

AMACOM,

Call Number

HF5415.123 K29

Location

Central Library

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Found: 2 Titles

Advertising campaign strategy : a guide to marketing communication plans /

Beyond buzz : the next generation of word-of-mouth marketing /

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