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Found: 16  Titles

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Applied consumer behaviour /
Author
Evans, Martin J.
Published
Addison-Wesley Pub. Co.,
Call Number
HF5415.32 E92A 1996
Location
MBA Library

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Consumer behavior /
Author
Blackwell, Roger D.
Published
Cengage Learning,
Call Number
HF5415.2 E57 2012
Location
Central Library
MBA Library

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Exploring marketing research /
Author
Zikmund, William.
Published
Dryden Press,
Call Number
HF5415.2 Z68 2000
Location
MBA Library

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Forensic marketing : optimizing results from marketing communication : the essential guide /
Author
Barrett, Gavin.
Published
McGraw-Hill,
Call Number
HF5415.123 B274 1995
Location
MBA Library

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Market research in action /
Author
Roe, Michael.
Published
Thomson,
Call Number
HF5415.2 R699
Location
Central Library
MBA Library

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Marketing metrics : 50+ metrics every executive should master /
Published
Wharton School Pub.,
Call Number
HF5415.2 M345A 2006
Location
MBA Library

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Marketing metrics : the manager's guide to measuring marketing performance /
Author
Bendle, Neil T.
Published
Pearson Education, Inc.,
Call Number
HF5415.2 M345M 2021
Location
MBA Library

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Marketing research /
Author
Aaker, David A.
Published
Wiley,
Call Number
HF5415.2 A111 2001
Location
Central Library
MBA Library

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Marketing research /
Author
Burns, Alvin C.
Published
Prentice Hall,
Call Number
HF5415.2 B967 2000
Location
MBA Library

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Marketing research /
Published
Wiley,
Call Number
HF5415.2 A111 2011
Location
MBA Library

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Marketing research : methodological foundations /
Author
Churchill, Gilbert A.
Published
Dryden Pr.,
Call Number
HF5415.2 C563 1995
Location
MBA Library

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Marketing research : methodological foundations /
Author
Churchill, Gilbert A.
Published
Dryden Pr.,
Call Number
HF5415.2 C563 1999
Location
Central Library
MBA Library

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The handbook of marketing research : uses, misuses, and future advances /
Published
Sage Publications,
Call Number
HF5415.2 H236
Location
Central Library
MBA Library

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