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Advertising and integrated brand promotion /
Author
O'Guinn, Thomas C.
Published
South-Western/Cengage Learning,
Call Number
HF5821 O35 2009S
Location
Central Library
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Essentials of contemporary advertising /
Author
Arens, William F.
Published
McGraw-Hill,
Call Number
HF5821 A681E 2009S
Location
Central Library
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