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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
Author
Aaker, David A.
Published
Free Press,
Call Number
HD69.B7 A111B 2004
Location
MBA Library
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Foundation marketing /
Author
Hill, Liz.
Published
Financial Times Prentice Hall,
Call Number
HF5415 H646 2004
Location
Nong Khai Campus Library
MBA Library
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