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Building customer-brand relationships
Author
Schultz, Don E.
Published
M.E. Sharpe,
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Customer relationship management : integrating marketing strategy and information technology /
Author
Zikmund, William G.
Published
Wiley,
Call Number
HF5415.55 Z68 2003
Location
Central Library
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Customer relationship marketing : get to know your customers and win their loyalty /
Author
Stone, Merlin,
Published
Kogan Page in association with Marketing magazine,
Call Number
HF5415.55 S879 2000
Location
Central Library
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty /
Author
Osenton, Tom.
Published
Prentice Hall,
Call Number
HF5415.55 O81
Location
Central Library
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From mind to market : reinventing the retail supply chain /
Author
Blackwell, Roger D.
Published
HarperBusiness,
Call Number
HF5415.55 B632
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Instant referrals /
Author
Sugars, Bradley J.
Published
McGraw-Hill,
Call Number
HF5415.55 S947
Location
Central Library
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Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI /
Author
Carroll, Brian J.
Published
McGraw-Hill,
Call Number
HF5438.4 C319 2006
Location
Central Library
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Managing customer participation in the service production process.
Author
Somyot Wattanakamolchai.
Source
BU Academic Review8, 1 (ม.ค.-มิ.ย. 2552) 43-51 :ตาราง
Location
Central Library
Article
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Managing customer relationships : a strategic framework /
Author
Peppers, Don.
Published
John Wiley,
Call Number
HF5415.5 P424 2011
Location
Central Library
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Managing customers as investments : the strategic value of customers in the long run /
Author
Gupta, Sunil,
Published
Wharton School Pub.,
Call Number
HF5415.55 G977
Location
Central Library
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Market your way to growth : 8 ways to win /
Author
Kotler, Philip.
Published
John Wiley & Sons,
Call Number
HF5415 K87W 2013
Location
Central Library
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Marketing channels : a relationship management approach /
Author
Pelton, Lou E.
Published
McGraw-Hill,
Call Number
HF5415.129 P393
Location
Central Library
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ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
Author
Wreden, Nick.
Published
Kogan Page,
Call Number
HD69.B7 W944
Location
Central Library
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Relationship marketing /
Published
SAGE Pub.,
Call Number
HF5415.55 R382
Location
Central Library
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Relationship selling /
Author
Johnston, Mark W.
Published
McGraw-Hill/Irwin,
Call Number
HF5438.25 J73 2008
Location
Central Library
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