OPAC : Khon Kaen University Library

Found: 14 Titles

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Applied consumer behaviour /

Author

Evans, Martin J.

Published

Addison-Wesley Pub. Co.,

Call Number

HF5415.32 E92A 1996

Location

MBA Library

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Consumer behavior /

Author

Blackwell, Roger D.

Published

Cengage Learning,

Call Number

HF5415.2 E57 2012

Location

Central Library
MBA Library

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Exploring marketing research /

Author

Zikmund, William.

Published

Dryden Press,

Call Number

HF5415.2 Z68 2000

Location

MBA Library

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Forensic marketing : optimizing results from marketing communication : the essential guide /

Author

Barrett, Gavin.

Published

McGraw-Hill,

Call Number

HF5415.123 B274 1995

Location

MBA Library

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Published

SAGE,

Call Number

HF5415.3 H236 2011

Location

MBA Library

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Market research in action /

Author

Roe, Michael.

Published

Thomson,

Call Number

HF5415.2 R699

Location

Central Library
MBA Library

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Marketing metrics : 50+ metrics every executive should master /

Published

Wharton School Pub.,

Call Number

HF5415.2 M345A 2006

Location

MBA Library

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Marketing metrics : the manager's guide to measuring marketing performance /

Author

Bendle, Neil T.

Published

Pearson Education, Inc.,

Call Number

HF5415.2 M345M 2021

Location

MBA Library

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Marketing research /

Author

Aaker, David A.

Published

Wiley,

Call Number

HF5415.2 A111 2001

Location

Central Library
MBA Library

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Marketing research /

Author

Burns, Alvin C.

Published

Prentice Hall,

Call Number

HF5415.2 B967 2000

Location

MBA Library

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Marketing research /

Published

Wiley,

Call Number

HF5415.2 A111 2011

Location

MBA Library

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Marketing research : methodological foundations /

Author

Churchill, Gilbert A.

Published

Dryden Pr.,

Call Number

HF5415.2 C563 1995

Location

MBA Library

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Marketing research : methodological foundations /

Author

Churchill, Gilbert A.

Published

Dryden Pr.,

Call Number

HF5415.2 C563 1999

Location

Central Library
MBA Library

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The handbook of marketing research : uses, misuses, and future advances /

Published

Sage Publications,

Call Number

HF5415.2 H236

Location

Central Library
MBA Library

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Found: 14 Titles

Applied consumer behaviour /

Consumer behavior /

Exploring marketing research /

Forensic marketing : optimizing results from marketing communication : the essential guide /

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Market research in action /

Marketing metrics : 50+ metrics every executive should master /

Marketing metrics : the manager's guide to measuring marketing performance /

Marketing research /

Marketing research /

Marketing research /

Marketing research : methodological foundations /

Marketing research : methodological foundations /

The handbook of marketing research : uses, misuses, and future advances /

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Found: 14 Titles

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