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Found: 9  Titles

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Applied consumer behaviour /
Author
Evans, Martin J.
Published
Addison-Wesley Pub. Co.,
Call Number
HF5415.32 E92A 1996
Location
MBA Library

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Exploring marketing research /
Author
Zikmund, William.
Published
Dryden Press,
Call Number
HF5415.2 Z68 2000
Location
MBA Library

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Forensic marketing : optimizing results from marketing communication : the essential guide /
Author
Barrett, Gavin.
Published
McGraw-Hill,
Call Number
HF5415.123 B274 1995
Location
MBA Library

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Marketing metrics : 50+ metrics every executive should master /
Published
Wharton School Pub.,
Call Number
HF5415.2 M345A 2006
Location
MBA Library

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Marketing metrics : the manager's guide to measuring marketing performance /
Author
Bendle, Neil T.
Published
Pearson Education, Inc.,
Call Number
HF5415.2 M345M 2021
Location
MBA Library

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Marketing research /
Author
Burns, Alvin C.
Published
Prentice Hall,
Call Number
HF5415.2 B967 2000
Location
MBA Library

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Marketing research /
Published
Wiley,
Call Number
HF5415.2 A111 2011
Location
MBA Library

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