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Aaker on branding : 20 principles that drive success /

Author

Aaker, David.

Published

Morgan James Publishing,

Call Number

HD69.B7 A111 2014

Location

MBA Library

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Author

Aaker, David A.

Published

Free Press,

Call Number

HD69.B7 A111B 2004

Location

MBA Library

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Building a storybrand : clarify your message so customers will listen /

Author

Miller, Donald,

Published

HarperCollins Leadership, an imprint of HarperCollins,

Call Number

HF5415.1255 M647 2017

Location

MBA Library

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Found: 3 Titles

Aaker on branding : 20 principles that drive success /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Building a storybrand : clarify your message so customers will listen /

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