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Advertising promotion : supplemental aspects of integrated marketing communications /
Author
Shimp, Terence A.
Published
Dryden Pr.,
Call Number
HF5415.123 S556 2000
Location
Central Library
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Advertising, promotion, & supplemental aspects of integrated marketing communications /
Author
Shimp, Terence A.
Published
Thomson,
Call Number
HF5415.123 S556 2003
Location
Central Library
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