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Brand Positioning /
Author
āļāļąāļ™āļ•āđŒāļāļĻāļīāļĐāļŽāđŒ āđ€āļĨāļīāļĻāđ„āļžāļĢāļ‡āļēāļĄ
Published
āđ„āļ­āđ€āļ­āđ‡āļĄāļšāļļāđŠāļ„āļŠāđŒ,
Call Number
HF5415.15 āļ389
Location
Central Library
Management Library
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Brand scape : āļ„āļīāļ”āđ„āļāļĨāđƒāļŦāđ‰āđāļšāļĢāļ™āļ”āđŒāđ€āļāđˆāļ‡ /
Author
āļ”āļĨāļŠāļąāļĒ āļšāļļāļ“āļĒāļ°āļĢāļąāļ•āđ€āļ§āļŠ
Published
āļāļĢāļļāļ‡āđ€āļ—āļžāļ˜āļļāļĢāļāļīāļˆ Bizbook,
Call Number
HD69.B7 āļ”143āļš
Location
Central Library
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Brand signature āļ„āļąāļĄāļ āļĩāļĢāđŒāļŠāļĢāđ‰āļēāļ‡āđāļšāļĢāļ™āļ”āđŒāļŠāļđāđˆāļ•āļĨāļēāļ”āđ‚āļĨāļ /
Published
BrandAge,
Call Number
HD69.B7 āļš895āļĢ
Location
Central Library
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āļ›āļĨāļēāđ€āļĨāđ‡āļāļāļīāļ™āļ›āļĨāļēāđƒāļŦāļāđˆ : āļāļĨāļĒāļļāļ—āļ˜āđŒāļžāļĨāļīāļāđ€āļāļĄāļāļēāļĢāļ•āļĨāļēāļ”āđ€āļžāļ·āđˆāļ­āļ•āđˆāļ­āļāļĢāļāļąāļšāđāļšāļĢāļ™āļ”āđŒāļœāļđāđ‰āļ™āļģ = Eating the big fish : how challenger grands can compete against brand leaders /
Author
āļĄāļ­āļĢāđŒāđāļāļ™, āļ­āļēāļ”āļąāļĄ
Published
āļ­āļĄāļĢāļīāļ™āļ—āļĢāđŒāļžāļĢāļīāđ‰āļ™āļ•āļīāđ‰āļ‡āđāļ­āļ™āļ”āđŒāļžāļąāļšāļĨāļīāļŠāļŠāļīāđˆāļ‡,
Call Number
HF5415.15 āļĄ265 2546
Location
Central Library
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āļŠāļ‡āļ„āļĢāļēāļĄāļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļē : 10 āļāļŽāļ—āļ­āļ‡āļ‚āļ­āļ‡āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļēāļŠāļ·āđˆāļ­āļ”āļąāļ‡ /
Author
āļ”āļēāđ€āļĨāļŠāļ‹āļēāļ™āđ‚āļ”āļĢ, āđ€āļ”āļ§āļīāļ” āđ€āļ­āļŸ
Published
āđ€āļ­.āļ­āļēāļĢāđŒ. āļšāļīāļ‹āļīāđ€āļ™āļŠ āđ€āļžāļĢāļŠ,
Call Number
HD69.B7 āļ”432
Location
Central Library
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āļŠāļĢāđ‰āļēāļ‡ "āļĒāļĩāđˆāļŦāđ‰āļ­"āđāļĨāļ°āļ­āļēāļŠāļĩāļžāļ­āļīāļŠāļĢāļ°āļ­āļĒāđˆāļēāļ‡āđ„āļĢāļ–āļķāļ‡āļˆāļ°āļĢāļ§āļĒ /
Author
āļ—āļĻ āļ„āļ“āļ™āļēāļžāļĢ
Published
āļĢāļīāļŠ,
Call Number
HD69.B7 āļ—234
Location
Central Library
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āđ€āļ„āļĨāđ‡āļ”āļĨāļąāļš 8 CEO āļĢāļ°āļ”āļąāļšāđ‚āļĨāļ āļŠāļĢāđ‰āļēāļ‡āđāļšāļĢāļ™āļ”āđŒāļ”āđ‰āļ§āļĒāļ”āļĩāđ„āļ‹āļ™āđŒāđƒāļŦāđ‰āđ„āļ”āđ‰āđƒāļˆāļĨāļđāļāļ„āđ‰āļē = Design is how it works : how the smartest companies turn product into icons /
Author
āļāļĢāļĩāļ™, āđ€āļˆāļĒāđŒ
Published
āļĄāļ•āļīāļŠāļ™,
Call Number
TS171 āļ253
Location
Central Library
MBA Library
Book Loading...
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āđ€āļ›āļĨāļĩāđˆāļĒāļ™āļĨāļđāļāļ„āđ‰āļēāđ€āļ›āđ‡āļ™āđāļŸāļ™āļžāļąāļ™āļ˜āļļāđŒāđāļ—āđ‰āļ‚āļ­āļ‡āđāļšāļĢāļ™āļ”āđŒāļ”āđ‰āļ§āļĒāļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ›āļĢāļ°āļŠāļšāļāļēāļĢāļ“āđŒāļĨāļđāļāļ„āđ‰āļē = Customer experience management : CEM.
Author
āđ€āļŠāļĢāļīāļĄāļĒāļĻ āļ˜āļĢāļĢāļĄāļĢāļąāļāļĐāđŒ
Source
āļ§āļēāļĢāļŠāļēāļĢāļ™āļąāļāļšāļĢāļīāļŦāļēāļĢ25, 1 (āļĄ.āļ„.-āļĄāļĩ.āļ„. 2548) 52-59 :āļ āļēāļžāļ›āļĢāļ°āļāļ­āļš
Location
Central Library
Article
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