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Found: 10  Titles

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Building customer-brand relationships
Author
Schultz, Don E.
Published
M.E. Sharpe,
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Customer relationship marketing : get to know your customers and win their loyalty /
Author
Stone, Merlin,
Published
Kogan Page in association with Marketing magazine,
Call Number
HF5415.55 S879 2000
Location
Central Library

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Managing customers as investments : the strategic value of customers in the long run /
Author
Gupta, Sunil,
Published
Wharton School Pub.,
Call Number
HF5415.55 G977
Location
Central Library

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
Author
Wreden, Nick.
Published
Kogan Page,
Call Number
HD69.B7 W944
Location
Central Library

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Relationship marketing in the digital age
Author
Palmatier, Robert W.
Published
Routledge,
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Relationship selling /
Author
Johnston, Mark W.
Published
McGraw-Hill/Irwin,
Call Number
HF5438.25 J73 2008
Location
Central Library

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Spark : be more innovative through co-creation /
Author
Winsor, John,
Published
Dearborn Trade Pub.,
Call Number
HF5415.55 W782
Location
Central Library

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Strategic customer care : an evolutionary approach to increasing customer value and profitability /
Author
Brown, Stanley A.
Published
Wiley,
Call Number
HF5415.55 B880
Location
Pharmaceutical Sciences Library

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The marketing mavens /
Author
Capon, Noel.
Published
Crown Business,
Call Number
HF5415.55 C246
Location
Central Library

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