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Product plus : how product + service = competitive advantage /
Author
Lovelock, Christopher H.
Published
McGraw-Hill,
Call Number
HF5415.5 L911 1994
Location
MBA Library
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market /
Author
Treacy, Michael.
Published
Addison-Wesley Pub. Co.,
Call Number
HF5415.5 T784 1995
Location
MBA Library
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The two-second advantage : how we succeed by anticipating the future just enough /
Author
Ranadivâe, Vivek.
Published
Crown Business,
Call Number
BF637.S8 R185 2011
Location
MBA Library
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