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Found: 15  Titles

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Building a storybrand : clarify your message so customers will listen /
Author
Miller, Donald,
Published
HarperCollins Leadership, an imprint of HarperCollins,
Call Number
HF5415.1255 M647 2017
Location
MBA Library
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Building customer-brand relationships
Author
Schultz, Don E.
Published
M.E. Sharpe,
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Consumer brand relationships : meaning, measuring, managing
Author
Fetscherin, Marc,
Published
Palgrave Macmillan,
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Consumer-brand relationships : insights for theory and practice
Published
Routledge,
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Employees first, customers second : turning conventional management upside down /
Author
Nayar, Vineet.
Published
Harvard Business Press,
Call Number
HD5650 N331 2010
Location
MBA Library
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Handbook of brand relationships
Author
MacInnis, Deborah J.,
Published
M.E. Sharpe,
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High performance sales organizations : achieving competitive advantage in the global marketplace /
Published
McGraw-Hill,
Call Number
HF5438.4 H638 2000
Location
MBA Library
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How companies win : profiting from demand-driven business models no matter what business you're in /
Author
Kash, Rick.
Published
HarperBusiness,
Call Number
HD58.8 K19H
Location
Central Library
MBA Library
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Million dollar referrals : the secrets to building a perpetual client list to generate a seven-figure income /
Author
Weiss, Alan,
Published
McGraw-Hill,
Call Number
HF5438.25 W429 2012
Location
Central Library
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Relationship marketing in the digital age
Author
Palmatier, Robert W.
Published
Routledge,
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The power of appreciative inquiry : a practical guide to positive change /
Author
Whitney, Diana Kaplin.
Published
Berrett-Koehler Publishers,
Call Number
HD30.3 W618 2010
Location
MBA Library
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Up the loyalty ladder : turning sometime customers into full-time advocates of your business /
Author
Raphel, Murray.
Published
HarperBusiness,
Call Number
HF5415.5 R217 1995
Location
MBA Library
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User research : improve product and service design and enhance your UX research /
Author
Marsh, Stephanie.
Published
KoganPage,
Call Number
HF5415.32 M366 2022
Location
MBA Library
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Winning in service markets : success through people, technology and strategy /
Author
Wirtz, Jochen.
Published
World Scientific,
Call Number
HD9980.5 W799 2017
Location
Nong Khai Campus Library
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