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Building customer-brand relationships

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Schultz, Don E.

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M.E. Sharpe,

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Consumer brand relationships : meaning, measuring, managing

Author

Fetscherin, Marc,

Published

Palgrave Macmillan,

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Consumer-brand relationships : insights for theory and practice

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Routledge,

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Handbook of brand relationships

Author

MacInnis, Deborah J.,

Published

M.E. Sharpe,

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Relationship marketing in the digital age

Author

Palmatier, Robert W.

Published

Routledge,

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Found: 5 Titles

Building customer-brand relationships

Consumer brand relationships : meaning, measuring, managing

Consumer-brand relationships : insights for theory and practice

Handbook of brand relationships

Relationship marketing in the digital age

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