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Found: 6  Titles

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Brand love is not enough a theory of consumer brand relationships in practice /
Author
Blackston, Max.
Published
Taylor and Francis,
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Brands and Cultural Analysis
Author
Berger, Arthur Asa,
Published
Springer International Publishing : Imprint: Palgrave Pivot,
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Building customer-brand relationships
Author
Schultz, Don E.
Published
M.E. Sharpe,
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Consumer brand relationships : meaning, measuring, managing
Author
Fetscherin, Marc,
Published
Palgrave Macmillan,
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Handbook of brand relationships
Author
MacInnis, Deborah J.,
Published
M.E. Sharpe,
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